Mugore rino "Double 11" muChina, data kubva kuJD.com, Tmall, Vipshop nemamwe mapuratifomu anoratidza kuti kutengesa kwezvigadzirwa zvemhuka kwaputika, zvichisimbisa kusimuka kwakasimba kwe "humwe hupfumi".
Vaongorori vakati wandei vakaudza vatori venhau veSecurities Daily kuti nekukwenenzverwa uye nzira yesainzi yekurera zvipfuyo nevatengi, indasitiri yeChina yezvipfuyo yasvika padanho remabhirioni zana emusika weblue Ocean.Iyo yazvino musika maitiro iri kuchinja nekukurumidza uye iri munguva yekukurumidza kusimudzira, uye epamba anotungamira mabhureki anotarisirwa kumira kunze.
Kuchange kuine mhuri dzinopfuyiwa nemhuka dzinopfuura mamiriyoni zana muChina panosvika 2022
Mangwanani aNovember 13, Li Jia, mugari wemuShenzhen, akagamuchira bhokisi rakangwara re "Double 11" yekutenga spree.Akamugovera "Double 11" runyorwa rwekumirira nemutori wenhau weSecurities Daily: chikafu chekatsi, makeni, tsvina yekatsi, katsi yekukwira uye zvichingodaro zvinotora zvinopfuura hafu.“Mushure mekunge ndatora katsi iyi, ndakaona kuti paive nezvakawanda zvekushandisa zvinosanganisira mafuta ehove nehuswa,” vanodaro.
Zvinoenderana nedata reJD.com, mushure mekunge "Peak maawa makumi maviri nemasere" yakavhurwa na8 PM munaNovember 10 gore rino, maminetsi gumi ekutanga echikafu chakaomeswa nechando mhando nyowani dzepamba dzanga dzichikura nekuenderera, negore-mberi. -gore kukura kwekanopfuura ka5, uye vhoriyamu yekutengeserana kwepet mushonga brand Puante flagship store yakawedzera kanopfuura ka6.Zvinoenderana nechishumo chehondo che "Double 11" nhanho yekuvhura yeJD pets kubva na20:00 muna Gumiguru 31, huwandu hwekutengesa kweJD pets mumaawa mana ekutanga hwakatyora rekodhi yemaawa makumi maviri nemasere panguva imwe cheteyo.Zvinoenderana nedata rakaburitswa neVipshop munaNovember 12, kutengeswa kwechikafu chezvipfuyo kwakawedzera ne94% gore negore, kutengeswa kwemishonga yekubaiwa kwezvipfuyo kwakawedzera ne115% gore negore, uye kutengeswa kwemishonga yekubvisa zvipfuyo uye kurapwa kwezvipfuyo kwakawedzera neinopfuura makumi masere. % gore negore.Tmall Battle Report inodana boka remhuka "Nyowani King Kong" pamwe chete nemutambo wefashoni, mitambo nekunze, uye zvishongo, zvinoenderana nerunako rwe "King Kong yekare", zvinhu zvevatengi zvinomhanya, zvemagetsi zvevatengi, uye zvipfeko. .
"Zvinogona kunyatsocherechedzwa kuti shanduko mumararamiro evatengi uye maitiro ekushandisa zvakatungamira kukurumidza kukurumidza kwenzira nyowani yekushandisa," akadaro Blowing Xue, purezidhendi weTaobao's Tmall indasitiri yekuvandudza uye mashandiro enzvimbo.
Kuzivikanwa kwe "pet economy" inogonawo kuonekwa mune shanduko itsva mumapuratifomu e-commerce.Jd.com yakatanga chigadzirwa chitsva che "service butler" musi waNov 11, nechipfuyo chekupfuya chikafu chiri chekutanga kutangwa.Chigadzirwa chacho chinovhara kudya kwemhuka, kudzidziswa, kusangana kwemazuva ese, chirwere nekudzivirira, kushambidzika nekuchenesa, mitambo yekunze, kuchengetwa kwevana, nezvimwe.
Sekureva kweJD.com's White Pepa paChina's pet Industries Trends muna 2022, huwandu hwemhuri dzekurera mhuka muChina hwakasvika 91.47 miriyoni muna 2021 uye inotarisirwa kudarika zana remamiriyoni gore rino.Chirevo chaCrowley chinoratidza kuti pakati pevaridzi vezvipfuyo zvemumaguta, avo vakazvarwa mushure me1990 na1995 vari kukura nekukurumidza, vachiverengera makumi mana neshanu muzana muna 2021.
Parizvino, mwero wekupinda kwemhuka dzinovaraidza mudzimba dzeChinese ungangoita 20%, nepo yakakwirira se68%, 62%, 45% uye 38% muAmerica, Australia, Britain neJapan, zvichiteerana."Tichienzanisa nemusika wezvipfuyo munyika dzakabudirira, huwandu hwemhuka dzinovaraidza pamunhu muChina huchiri hudiki, saka pane nzvimbo yakawanda yekusimudzira mune ramangwana," Bao Yuezhong, muongorori akasarudzika paE-commerce Research Center. weWangjing uye sachigaro weBaum Enterprise Management Consulting, akaudza Securities Daily.Nekusimudzira hupfumi hweChina nekusimudzira mashandisirwo, musika wezvipfuyo ucharamba uchikura nekukurumidza. "
Pet track yemumba kuvandudzwa kwemhando yakawedzera
Izvi zvisikwa zvine furry zvakare vanodya goridhe chaivo.Sekureva kwechishumo chakaitwa neIMedia Research, huwandu hwehupfumi hwekuChina hwakawedzera nekaviri kubva 2017 kusvika 2021, kusvika pamabhiriyoni mazana mana emayuan.Inotarisirwa kusvika 493.6 bhiriyoni yuan muna 2022, ichikwira 25.2 muzana gore negore, uye kukwira kusvika 811.4 bhiriyoni yuan muna 2025.
Iyo pet industry supply chain yakakamurwa kuva yepamusoro, yepakati uye yakaderera kusvika.Kumusoro kwekupfuya zvipfuyo uye musika wekutengesa, chinongedzo ichi kushomeka kwemasangano makuru anoshanda.Pakati pane marudzi ese ezvigadzirwa zvemhuka, kusanganisira chikafu chemhuka, chikafu chemhuka, zvekushandisa uye matoyi emhuka.Kudzika kwemasevhisi ezvipfuyo, anosanganisira kurapwa kwemhuka, runako rwemhuka, inishuwarenzi yemhuka, nezvimwe.
Zvinoenderana nedatha yakaburitswa nePet Industry Branch yeChina Animal Husbandry Association, indasitiri yechikafu inotora 51.5 muzana yemusika wezvipfuyo, indasitiri yezvokurapa ye29.2 muzana, uye indasitiri yebasa, kusanganisira kuchengetwa kwezvipfuwo uye kushambidzika kwezvipfuyo, kwe12.8. muzana.
Parizvino, kune akati wandei emakambani ezvipfuyo akanyorwa muA-shares, anosanganisira Pettie, Sinopet naLuz wedunhu rekudya kwezvipfuyo, uye Yuanfei Pet yedunhu rezvipfuyo, nezvimwewo. Makambani ese ataurwa pamusoro akawana purofiti yakakura mu zvikamu zvitatu zvekutanga zve2022.
Zvichakadaro, batch yeipos iri munzira.Pakati pemakambani akapasa musangano uyu Tianyuan Pet uye Guaibao Pet, pakati peiyo Tianyuan Pet yakaburitsa mhedzisiro yekupa kwayo kuruzhinji uye chinEXT lottery paNov 11. Pamusoro pezvo, Fubei pets anomhanya kuenda kubhodhi guru reShanghai Stock Exchange. , ichiri kunyorwa;Shuaike Pets yakapedza 500 miriyoni yuan Pre-IPO kutenderera kwemari muna Chivabvu gore rino, uye yakapedza shanduko yayo yemugove muna Nyamavhuvhu, ichipinda muchikamu chikuru chekugadzirira kunyorwa.
Zvinoenderana nedata, iyo yakazara mari yepet track muna 2021 yakapfuura 3.62 bhiriyoni yuan, iine makumi mashanu nenomwe emakesi emari.Kubva 2022 kusvika zvino, makumi matatu nemaviri emabhizinesi ane chekuita nezvipfuyo akawana mari, anosanganisira chikafu chemhuka, zvekushandisa, masevhisi, kurapwa uye zvimwe zvinhu.
Kubva Gumiguru 2019 kusvika Gumiguru 2022, zviitiko gumi neshanu zvekudyara uye mari zvakaitika munharaunda ye-e-commerce yezvipfuyo, paine mari yakazara inodarika bhiriyoni imwe nemazana matatu emadhora, zvichienderana nedata rekutarisa raDianzubao, mubatsiri weInternet Economic. uye Social Network.
Meng Xin, muongorori weGuosheng Securities, akati: “Tichienzaniswa nemisika yemhiri kwemakungwa, mikana yeindasitiri yezvipfuyo yekuChina iri mukukura kwakanyanya uye kwakasimba kweindastiri uye nzvimbo yakakura yekutsiva mudzimba.Mhiri kwemakungwa hofori dzinotsamira pane yekutanga-mufambisi mabhenefiti kuti atore kutungamira kwenguva.Zvigadzirwa zvemumba zvakakura nekukurumidza mumakore achangopfuura, uye zvikamu zvakakosha zvemusika zvakaita sezvekudya uye hutano hwemhuka zvinotarisirwa kukwira. "
Liu Lang, purezidhendi wePet Industry Branch yeChina Animal Husbandry Association uye munyori mukuru weBeijing Small Animal Diagnosis and Treatment Industry Association, akati, "Nekukurumidza kukura kweindasitiri yezvipfuyo muChina, misoro yezvipfuyo iri kuramba ichiwedzera. musoro wetraffic muPeople's Daily life.Asi kukurumidza kusimudzira kuri kutarisana nematambudziko matsva, chikonzero chikuru ndechekuti iyo pet indasitiri yekudyara yakatarisana, iyo semamwe maindasitiri emumba, inogona kupfuura munguva yekurwadziwa.Kana indasitiri yabatanidzwa zvakanyanya, indasitiri yezvipfuyo munyika inozosimba zvakanyanya.
Kuti uwane zvimwe zvigadzirwa zvemhuka, unogamuchirwahttps://www.owon-pet.com/.
Nguva yekutumira: Nov-14-2022